Brand imagery for use across media.
This project was of monumental importance to Chevrolet. Big trucks are big business in Detroit. And this is only the third time in 100 years that Silverado is upgrading to an entirely new architecture.
So we set off across the country with team Dana Neibert. Six flights, five rental cars, eight different hotels.
It was a wild ride.
Photography by Dana Neibert
Produced by Paige Dorian
Photo Assist by Matt Hoover
CGI/Retouching by Curve