Your Saab. Your Story. Share it.
Facebook Application and microsite.
 
Microsite landing page of the experience.
Ever expanding gallery of user-generated baner ads. The best are featured as real Saab ads across the internet, and have realized a click-through rate at 5x the automotive industry average.
The app itself as a blank canvas (initial load).
The app automatically scrapes profile pic and some info, users do the rest.
Facebook wall post that is shared with friends, inviting them to create their own banner and visit the gallery microsite.
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