2017 CHEVROLET TRAX
Brand photography for use across media. The 2017 Trax was targeted at a younger demographic; a 25-34 year old city dweller who wanted the versatility of an SUV that empowered them to explore frontiers, yet was small enough to be a good city car. I built this brand around the concept of "The city is a playground." We shot this campaign during the summer in Seattle. CCO: Gary Pascoe ECDs: Bob Guisgand, Duffy Patten CD Stills & Motion: Mike Brooks CDs Trucks/crossovers: Andy Ozark, Kathy Speck Photography by: Roy Ritchie Produced by: Teddy Demski Retouching by: Gecko Imaging