Brand photography for use across media.
The 2017 Trax was targeted at a younger demographic; a 25-34 year old city dweller who wanted the versatility of an SUV that empowered them to explore frontiers, yet was small enough to be a good city car.
I built this brand around the concept of "The city is a playground."
We shot this campaign during the summer in Seattle.
CCO: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CD Stills & Motion: Mike Brooks
CDs Trucks/crossovers: Andy Ozark, Kathy Speck
Photography by: Roy Ritchie
Produced by: Teddy Demski
Retouching by: Gecko Imaging