Commonwealth // McCann
Creative Director, Stills and Motion
August 2017 - Present | Detroit, MI, USA
Every vehicle has a unique identity and position in the marketplace.
I create brand imagery that brings them to life.
To do this, I partner with photographers, cinematographers, producers, editors, artists, clients, creatives, colorists, compositors, composers, stylists, strategists, retouchers, animators, sound designers, executives, agents and talent to create beautiful compelling Chevrolet stories that resonate across all brand media channels and touchpoints (paid, owned and earned).
Notable projects:
To do this, I partner with photographers, cinematographers, producers, editors, artists, clients, creatives, colorists, compositors, composers, stylists, strategists, retouchers, animators, sound designers, executives, agents and talent to create beautiful compelling Chevrolet stories that resonate across all brand media channels and touchpoints (paid, owned and earned).
Notable projects:
2024 Silverado Heavy Duty launch
2023 “Adventure is Everywhere” Silverado campaign
2023 Chevrolet Brand EV campaign
2023 Corvette Z06 brand campaign
2023 Bolt EUV Redline reveal
2022 Silverado Brand campaign
2022 Silverado "Walter the Cat in Winter" TV
2022 Tahoe & Suburban campaign
2022 Traverse Accessibility campaign
2022 Family of SUV's brand pack shots
2021 Silverado Light Duty & Heavy Duty campaign
2021 Camaro Special Editions
2021 Silverado Carhartt Special Edition
2020 C8 Corvette Launch
2020 Silverado Heavy Duty Launch
2019 Silverado Launch + Reveal
2019 Camaro Launch + Reveal
2019 Blazer Launch + Reveal
2018 Traverse Launch + Reveal
2018 Equinox Launch + Reveal
2018 Colorado ZR2 Launch
2017 Silverado Heavy Duty Launch
“How to tell a Chevrolet Story” Global Brand Bible
2023 “Adventure is Everywhere” Silverado campaign
2023 Chevrolet Brand EV campaign
2023 Corvette Z06 brand campaign
2023 Bolt EUV Redline reveal
2022 Silverado Brand campaign
2022 Silverado "Walter the Cat in Winter" TV
2022 Tahoe & Suburban campaign
2022 Traverse Accessibility campaign
2022 Family of SUV's brand pack shots
2021 Silverado Light Duty & Heavy Duty campaign
2021 Camaro Special Editions
2021 Silverado Carhartt Special Edition
2020 C8 Corvette Launch
2020 Silverado Heavy Duty Launch
2019 Silverado Launch + Reveal
2019 Camaro Launch + Reveal
2019 Blazer Launch + Reveal
2018 Traverse Launch + Reveal
2018 Equinox Launch + Reveal
2018 Colorado ZR2 Launch
2017 Silverado Heavy Duty Launch
“How to tell a Chevrolet Story” Global Brand Bible
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Working Not Working
Member
July 2013 - Present | Detroit, MI, USA
Brand creative. Made from scratch.