Buff book ads. Creative team: Melissa Gessner, James O'Briant, Hollie Williamson
2017 SILVERADO HD
Brand imagery for use across media. Heavy Duty trucks are the workhorses of the modern day - they literally move the earth. Their capability is of the utmost importance to businesses big and small. Each Heavy duty model is built with the strength and ability to perform different duties for their owners. And to these folks, capability matters. I built this visual brand around This three-week shoot involved multiple trim lines of trucks across a myriad of big locations. Photography by Dana Neibert