So then this happened....
Copy and layout by creative team: Melissa Gessner / James O'Briant
2018 CHEVROLET EQUINOX
Brand imagery for use across media. The 2018 Equinox was an all-new vehicle targeted at "practical optimists" who don't follow trends, enjoy budgeting and put family before work. I built this brand on the concept of "Beautiful responsibility" because responsible doesn't have to mean boring. We shot this highly confidential "reveal" photo shoot in the Milwaukee Art Museum as well as a few different locations around Chicago. It was a smashing success with zero spy photo leaks and the all-new Equinox being well received by automotive media. CCO: Gary Pascoe ECDs: Bob Guisgand, Duffy Patten CD Stills & Motion: Mike Brooks CDs Trucks/Crossovers: Andy Ozark, Kathy Speck Exterior photography and backplates by Patrick Curtet Location production by Michael Horta Interior photography by James Haefner Creative retouching on exteriors by Curve Creative retouching on Interiors by Craig Morrison Final retouching (exteriors and interiors) by Gecko