Brand imagery for use across media.
The all-new 2019 Silverado has eight distinct trim lines. Each one targeted at a specific consumer, and in need of it's own specific positioning.
We set off for the American West with thirteen (!) car haulers full of trucks. 17 shooting days at 14 locations in multiple states. Three days of motion with Pursuit systems. It was a month long adventure of content creation, and a joy to be a part of.
This is a small sampling of the enormous library of imagery that we captured. I will updated this section as time goes on and we finish more shots. (last update 2/2/19)
CCO, North America: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CD Trucks/Crossovers: Andy Ozark, Kathy Speck
Agency Producer: Laurie Ackerman, Carol Upton
Photography by Dana Neibert
Produced by Adrienne Burton at Paige Dorian Productions
Retouching by Pixlhut