Brand imagery for use across media.
The all-new 2019 Silverado has eight distinct trim lines. Each one targeted at a specific consumer, and in need of it's own specific positioning.
We set off for the American West with thirteen (!) car haulers full of trucks. 17 shooting days at 14 locations in multiple states. Three days of motion with Pursuit systems. It was a month long adventure of content creation, and a joy to be a part of.
This is a small sampling of the enormous library of imagery that we captured.
Photography by Dana Neibert