2019 SILVERADO CAMPAIGN

Brand imagery for use across media. It was simple brief: Create art that pays off: "The strongest, most advanced Silverado ever." After lots of conceptual exploration, we had a vision. And we set out for the Bonneville Salt Flats in Utah. While there, we also rolled some motion that worked it's way into the campaign. Which was a really cool gift to give back to my clients. This is a massive campaign and an honor to be a part of. CCO, North America: Gary Pascoe ECDs: Bob Guisgand, Duffy Patten CD Trucks/Crossovers: Andy Ozark, Kathy Speck Agency Producer: Lilian Ikera Photography by Dana Neibert Produced by Adrienne Burton at Paige Dorian Productions Retouching by Pixlhut Color Correction by Cathel Color Edit and graphics by Craft Detroit

Finish detail for all you car shooters out there.
During a pause in shooting photos, we created this motion that became part of a USATODAY.COM homepage takeover.
During a pause in shooting photos, we created this motion that became part of a USATODAY.COM homepage takeover.
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It's always a great sign when the media elects to run with your brand imagery :)
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