
















Brand imagery for use across media. It was simple brief: Create art that pays off: "The strongest, most advanced Silverado ever." After lots of conceptual exploration, we had a vision. And we set out for the Bonneville Salt Flats in Utah. While there, we also rolled some motion that worked it's way into the campaign. Which was a really cool gift to give back to my clients. This is a massive campaign and an honor to be a part of. CCO, North America: Gary Pascoe ECDs: Bob Guisgand, Duffy Patten CD Trucks/Crossovers: Andy Ozark, Kathy Speck Agency Producer: Lilian Ikera Photography by Dana Neibert Produced by Adrienne Burton at Paige Dorian Productions Retouching by Pixlhut Color Correction by Cathel Color Edit and graphics by Craft Detroit