We wanted to create a disruption, and start conversation around the all-new 2019 Silverado.
So we created these faux cover wraps for some of the biggest magazine pubs in America. They all shipped out in January 2019, and made a pretty big splash.
CCO, North America: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CDs: Andy Ozark, Kathy Speck, Gary Wise, Robin Chrumka, Mike Stocker
ACDs: Scott Lenfesty, Vic Quattrin, Scott Wolf. James O’Briant
Producer: Sharon Miller
Art Buyers: Lilian Ikera and Laurie Ackerman
Account Director: Bill Wilt
Account Executive: Mark DiMaso
Photographer: Dana Neibert
Location Producers: Paige Dorian and Adrienne Burton
Retouchers/CGI: Pixlhut and Curve