Brand imagery for use across media.
This project was of monumental importance to Chevrolet. Big trucks are big business in Detroit. And this is only the third time in 100 years that Silverado is upgrading to an entirely new architecture.
We needed to encapsulate the Silverado brand story for eight different trims in one hero image each (although we wound up doing a few extra).
So we set off across the country with team Dana Neibert. Six flights, five rental cars, eight different hotels.
It was a wild ride.
On a side note, GM's stock went up by $2 billion dollars the week these images dropped. Just sayin :)
CCO: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CD Stills & Motion: Mike Brooks
CDs Trucks/Crossovers: Andy Ozark, Kathy Speck
Photography by Dana Neibert
Produced by Paige Dorian
Photo Assist by Matt Hoover
CGI/Retouching by Curve