Brand imagery for use across media.
For the first time in history an American icon was being reinvented as a mid-engine dream capable of beating the worlds greatest supercars at a fraction of the price.
"Supercar for the self-made" is the core idea I built to tell this brand story. A car for those who were not handed a luxury lifestyle, but who earned it - The quintessential American dream.
The assignment was to shoot the mid-engine Corvette launch, and build a library of brand content that will stay fresh for 3-5 years.
Armed with three trucks full of newborn Corvettes, we set off for Florida with team Alex Rank.
Here are the first 46 stills.
CCO: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
Agency Producer: Lilian Ikera
Photographer: Alex Rank
Photo Assistants: Hans Hansen, Chris Dasynski
Producer: Renee Steinvorth-Ahrens, Audrey Norton
Coordinator: Dylan Sido
Locations: Black Irish Productions
Styling: Omar Thomas