Finish detail for the car shooters out there.
2020 CORVETTE LAUNCH CAMPAIGN STILLS
Brand imagery for use across media. For the first time in history an American icon was being reinvented as a mid-engine dream capable of beating the worlds greatest supercars at a fraction of the price. "Supercar for the self-made" is the core idea I built to tell this brand story. A car for those who were not handed a luxury lifestyle, but who earned it - The quintessential American dream. The assignment was to shoot the mid-engine Corvette launch, and build a library of brand content that will stay fresh for 3-5 years. Armed with three trucks full of newborn Corvettes, we set off for Florida with team Alex Rank. Here are the first 46 stills. Photography by Alex Rank