Brand imagery for use across media.
Heavy duty trucks are the work horses of the modern day. They tow things, build things, and pretty much TCB.
This stills+motion shoot was 30 days of production across three states.
Hard work and great fun with big toys.
"Behind the scenes" video at the bottom.
CCO, North America: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CD Trucks/Crossovers: Andy Ozark, Kathy Speck
Agency Producer: Laurie Ackerman
Photography by Dana Neibert
Produced by Paige Dorian Productions
Retouching by The Clik Group