Brand imagery for use across media.
The 2022 Silverado launch introduced the first ZR2 Silverado to the world, as well as interior and exterior updates across the Silverado trim lines.
I built this brand around the concept of "Make your story a strong one.", because the strength and dependability of a Silverado help their owners do just that. Trucks empower their owners to do, create, go, help, work and live. They are booth a way to get around town, and a highly capable tool.
This was another big truck shoot. Spread out over three weeks between California and Arizona with a top notch crew of professionals.
Photography by Anton Watts.