Brand imagery for use across media.
The 2022 Silverado launch introduced the first ZR2 Silverado to the world, as well as interior and exterior updates across the Silverado trim lines.
Trucks empower their owners to do, create, go, help, work and live. They are both a way to get around town, and a highly capable tool. I built this brand around the concept of "Make your story a strong one.", because the strength and dependability of a Silverado help their owners do just that.
This was another big truck shoot. Spread out over three weeks between California and Arizona with a top notch crew of professionals.
CCO, North America: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
Account Director: Bill Wilt, Bill Freed
Agency Producers: Lilian Ikera, Melissa Romito
Photography by Anton Watts
Produced by Will Taylor, Ink & Oranges
Retouching by Curve Digital