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Brand imagery for use across media. The 2022 Silverado launch introduced the first ZR2 Silverado to the world, as well as interior and exterior updates across the Silverado trim lines. I built this brand around the concept of "Make your story a strong one.", because the strength and dependability of a Silverado help their owners do just that. Trucks empower their owners to do, create, go, help, work and live. They are booth a way to get around town, and a highly capable tool. This was another big truck shoot. Spread out over three weeks between California and Arizona with a top notch crew of professionals. Photography by Anton Watts.