CATALOGS!

My shoots in a sampling of Chevrolet catalogs :) Chevrolet's brand channels (OOH, social, print, catalogs, websites, OLA, emails, CRM, POS, etc.) mostly exist on global brand template systems. The brand image has to resonate across all of these touch points, as the art and copy bring each execution to life. I have a soft spot for catalogs because they allow for big beautiful photos, and they have a tactile permanence that gets rarer everyday in a connected world. I am quite lucky to collaborate with such an amazing range of creative humans, and bring these executions to life for my career.