Brand imagery for use across media.
The ZR2 is the most capable truck that GM makes. The off-road suspension was crafted by Multimatic, the same geniuses that develop F1 suspensions. In short the ZR2 is insanely capable, and fun.
This midnight package adds blacked out grille, badges, wheels and a gnarly light bar to complete the truck (IMHO).
The concept of "Agression" was important in the developing the branding for this truck.
All shot on a ranch in Jackson Hole and a motocross track in the middle of nowhere, Idaho.
CCO: Gary Pascoe
ECDs: Bob Guisgand, Duffy Patten
CD Stills & Motion: Mike Brooks
CDs Trucks/crossovers: Andy Ozark, Kathy Speck
Photography by Tom Roche
Produced by Roche Photo Collective
Retouching by The Clik Group