This confidential book is probably the most important thing I have ever designed. It defines the position, strategy, tone and voice for the Chevrolet Global brand moving forward. I spent most of 2015 creating it with an incredibly brilliant team of marketers, strategists and creatives from General Motors and Commonwealth//McCann.
As the name implies, this is a handbook that explains "How To Tell A Chevrolet Story" in the new global marketplace. It features the work of multiple photographers, with lots of juicy design and copy.
Being totally confidential, I can't show you whats in it. Which is unfortunate because I think it's pretty great. And I wish I could include all the layouts and content in my portfolio. Sorry about that, maybe someday I'll be able share.
Deputy Gobal CCO: Matt Canzano
Global ECDs: Rick Dennis, Tim Teegarden
ACD/art: Mike Brooks
ACD/writer: Melissa Gessner