YOUR SAAB. YOUR STORY. SHARE IT. FACEBOOK APP AND SITE
Saab fans are a loyal and passionate group. McCann Erickson wanted to tap into this energy, harness their enthusiasm and empower them to speak for the brand. By leveraging the capabilities of Facebook, we created an app that allows Saab drivers to take an active role in creating the brand voice. This campaign was featured by mashable.com, Agencyspy.com and various other blogs and Web sites.